For any company, it is important to measure the return on investment of training to understand the impact that each euro invested has had and thus to know in which aspects can be improved or which ones need to be changed.

The 𝗞𝗶𝗿𝗸𝗣𝗮𝘁𝗿𝗶𝗰𝗸-𝗣𝗵𝗶𝗹𝗹𝗶𝗽𝘀 model is one of the most widely used tools to measure the impact of training.

This methodology is used to evaluate the results of training and learning programs. It describes four levels of evaluation, each of which focuses on different aspects of the training: reaction, learning, behavior and results.

  • Feedback: Participants’ reaction to the training program is evaluated. Participants’ opinions and comments are collected to determine their overall satisfaction with the program.
  • Learning: The degree to which participants have acquired new knowledge, skills or attitudes as a result of the program is assessed. Tests or assessments may be used to measure learning.
  • Behavior: assess whether participants are applying what they have learned in the training program on the job. Observations can be made in the workplace or surveys can be used to determine if there have been changes in behavior.
  • Outcomes: This level focuses on the final results and impact on the organization. It evaluates whether the training program has achieved its stated objectives, such as increasing productivity, improving customer satisfaction or reducing costs.

This model provides a structured and systematic approach to assessing the value and impact of multiple levels of training. By evaluating these levels, companies can get a more complete picture of training results and make informed decisions on how to improve future employee development programs.

Finally, by adding the ROI (return on investment) of training, we can measure how much money the investment made in training has generated. This is a very useful metric as it tells us the benefits of training in relation to its cost and helps us understand the value it brings to the company.

ROI = ((Revenues obtained – Investment made) / Investment made) x 100