BeDigital 2022. The Bilbao Exhibiton Centre was the setting for the eagerly awaited International Digital Transformation Fair 2022 between June 13 and 17. The event, held in the context of the Machine Tool Biennial, is an international reference thanks to its status as a benchmark space for Smart Manufacturing.

A new step. In this environment Binary Soul took the opportunity to present the new step taken by its former GTS project: Tramale. The software acquires its own corporate identity and makes its parent company a reference in the virtualization of industrial production processes.

Active participation. However, beyond participating with a stand in the exhibition of digitalization services, Binary Soul was actively present at the fair through Santiago Córdoba, CEO of the company, who participated in the Speaker Corner in which he was able to explain to his audience the reasons why the Tramale Learning system is an indispensable tool for the digitalization of production processes as well as for the detection and empowerment of talent in the human teams of companies.

Panel Discussion. The CEO of the company also took part in the panel discussion “Advanced Interaction: worker 4.0” in which Rubén Otero, Director of the eServices Business Area of Tecnalia; Juan José Colás Lastra, Chief Sales & Marketing Officer of Lantek and Harri Aurrekoetxea Arratibel of the Innovation and Digitalization Department of Siemens Gamesa Renewable Energy also participated. During the panel, the role of systems that allow the monitoring and guidance of activities integrating people in the industrial process as another element, enhancing their capabilities and creating a symbiotic environment between systems, objects and people was discussed.

Talent. One of the talks with most added value was related to talent (attraction and development), with the participation of Sebastián Marchante, Head of Manufacturing at Beiersdorf; Raquel Tapia, General Manager for Iberia (Spain & Portugal) at Sanofi; and Luisa Alli Turrillas, Executive President of Kreab España.

Innovation Map. Another of the most interesting moments of the fair had to do with the presentation of the Innovation Map designed by Innobasque. The tool is designed to help SMEs on the path of innovation as well as to help them find the innovation solutions they need for their own casuistry: with just a few clicks you can find out which agencies can give each company the support they require in the midst of the digital revolution. The technical part of the Innovation Map was developed by Binary Soul.